GAMING FOR CAUSE
WHAT’S GAMING FOR CAUSE?
24 hours, September 19th, one mission: Save lives through skin cancer awareness.
Gaming for Cause is a first-of-its-kind charity livestream dedicated to skin cancer prevention and detection. Join Ninja—the world’s most-followed streamer and a two-time melanoma survivor—alongside top gamers and medical experts.
Together, we’ll share skin cancer prevention tips, raise funds to organize life-saving mole checks, and prove just how powerful the gaming community can be when it unites for a cause.
WHY GAMING FOR CAUSE?
Gaming for Cause was born from one simple truth: the most passionate online community can drive real-world change.
For over 50 years, La Roche-Posay has been a trusted leader in dermatological skincare, backed by science and recommended by over 100,000 dermatologists worldwide. Through our Save Your Skin program, we’ve spent 25 years raising awareness around skin cancer prevention and detection.
Now, we’re teaming up with Ninja and fellow streamers to raise awareness for prevention and detection habits that can help save lives.
“Gaming for Cause unites the power of gaming with our
dermatological expertise. It’s a bold step in our mission to
reach and educate millions on skin cancer prevention.”
Alexandra Reni-Catherine
La Roche-Posay Global General Manager
MELANOMA PREVENTION
GAME ON
40%
PROJECTED RISE IN SKIN
CANCER CASES BY 2050
IF NOTHING CHANGES*.
*International Agency for Research on Cancer, Global Cancer
Observatory, Cancer Tomorrow, 2024.
Melanoma is the deadliest form of skin cancer2. Just one intense sunburn can trigger it—and once it spreads, it can be life-threatening. The good news? When caught and treated early, melanoma is usually curable3. That’s why awareness matters.
Let’s play it safe—together.
PLAY FOR A CAUSE WITH NINJA
Tyler “Ninja” Blevins isn’t just a gaming icon with 74M+ fans—he’s also survived melanoma twice. Now, he’s using his platform to change the game for skin health.
For 24 hours, Ninja and friends will go live with:
- Pro gameplay + real-talk moments
- Skincare tips you’ll actually remember
- Live donation trackers + surprise shoutouts
- Stream-wide thank-you alerts!
“THIS EVENT ISN'T JUST ABOUT PLAYING GAMES; IT'S
ABOUT SAVING LIVES. LET’S PLAY FOR A PURPOSE!"
UNION FOR INTERNATIONAL CANCER CONTROL
WHEREVER YOU ARE, YOU CAN HELP
Join the Stream
Tune in on Twitch or YouTube, synced to your timezone.
Keep the chat rolling
Share facts, hype the cause, and drop prevention tips in real time.
Power up the cause
All donations go directly to the Union for International Cancer Control (UICC)—the largest and oldest international
cancer organisation. Funds will support crucial mole checks and skin cancer prevention programs in communities across
the world, via UICC’s global network of local NGOs.
“This innovative collaboration allows us to reach vital new
audiences with critical messages about skin cancer
prevention and early detection.”
Cary Adams
CEO of UICC
FAQ
1. Arnold M, Singh D, Laversanne M, Vignat J, vaccarellas, Meneus F, et al. Global Burden of cutaneous melanoma in 2020 and projections to 2040" - JAMA Dermatol Published online 30 March 2022 doi org/10.1001/jamadermatol 2022 0160
2. Davis LE, Shalin SC, Tackett AJ. Current state of melanoma diagnosis and treatment. Cancer Biol Ther. 2019;20(11):1366-1379. doi: 10.1080/15384047.2019.1640032. Epub 2019 Aug 1. PMID: 31366280; PMCID: PMC6804807.
3. Allan C. Halpern, MD, Ashfaq A. Marghoob, MD, Ofer Reiter, MD, “Melanoma overview - A Dangerous Skin Cancer”, skincancer.org
