Raising Awareness with Childhood Cancer International

For a child undergoing cancer treatment, the experience can be incredibly scary—they’re often afraid to go through CAT scans; those big, unknown medical terms sound terrifying—and coping is all the more confusing and frightening since they aren’t yet able to express their emotions. Sadly, children under five account for a staggering 5,000 new cases of cancer a year. Thanks to our latest partnership with Childhood Cancer International, La Roche-Posay is raising awareness and helping these children and families alike in the battle against cancer by teaching valuable coping skills. Using emotion-based activity kits that include a dry-erase board with character stickers representing different feelings, kids are encouraged to express themselves—and parents are better able to foster communication in a language that’s understandable. Helping children deal with their feelings in a fun way can help optimize treatment and recovery. You can do your part for this very important cause by donating funds to create more emotion-based activity kits.